Digital Marketing

Overview and course outline

Digital Marketing


A Digital Skills Marketer makes use of new techniques, analyzes results, produce actionable insights, and build a dynamic portfolio of work. H/She creates marketing content, uses social media to amplify the organization message, makes content discoverable in search runs, advertises on social media platforms, and markets with email, and measure for optimization.

Course Outline for Digital Marketing

a. Introduction to Digital Marketing, Strategies in Digital Marketing, Aligning internet with business objective, Branding & user experience.

b. Search Engine Optimization, Stakeholders in search, Customer insights, On & off-page optimization.

c. Search Engine Marketing, Email Marketing, Mobile Advertising, and Display Advertising.

d. Social Media Marketing, Social Media Management, Strategy & planning.

Minimum Educational Qualification: SSCE

Vocational Training Centers:

Incircle Africa , 41a ologun agbaje street Victoria island Lagos, and No 7 Harmony Crescent, off Piccadilly Street, off Lekki-Epe expressway, Lagos.

Simply Exponential Consult Limited , 1A Akin Osiyemi Street, off Allen Avenue Ikeja

Rovedana , Wisdom House CBT centre, 28 Yaya Abatan Road ,Sorite plaza, Ogba, Lagos.